Discover the State of Account-Based Marketing in APAC

Get your copy to find out how APAC's top B2B growth teams approach Account-Based Marketing

The nuances of the APAC region makes ABM particularly challenging – approaches imported from other regions just fall flat.

So we surveyed 50+ CMOs, Marketing Directors and Heads of Marketing to find out their approach to ABM in APAC and the successes they’re experiencing.

None of them intend to decrease their ABM investment…

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2022 EDITION

50+ B2B experts participated from the globe's top firms

50+ B2B experts participated from the globe's top firms

OVERVIEW

The first in-depth look into Account-Based Marketing in APAC.

Want to know what kind of ROI firms are getting from ABM?

Find out how ABM is performing across APAC, its successes and the investment intentions for the coming year.

The first in-depth look into Account-Based Marketing in APAC.

Find out the most popular style of ABM in APAC.

APAC is a fragmented market and it’s affecting how ABM is being deployed in the region – discover what approaches are being favoured by respondents.

Find out how to deal with the biggest ABM pain points in APAC.

Long term and new ABM practitioners are facing many of the same challenges, find out what they are and read our expert advice on how to negate these pain points.

Jon Miller

Chief Marketing Officer

Ronan Bray

Head of Marketing (APAC)

Head of Marketing (APAC) Drift

Lubaina Rangwala

Global ABM Lead

Global ABM Lead Thoughtworks

Ljubica Radoicic

Director APAC, Marketing and Customer Success (CX)

Director APAC, Marketing and Customer Success (CX) Autodesk

Including key insights from top ABM experts.

DOWNLOAD YOUR COPY TODAYDOWNLOAD YOUR COPY TODAY

Including key insights from top ABM experts.

ABOUT THIS REPORT

The State of Account-Based Marketing in APAC Report is the first  in-depth study of ABM in the region.

Together with independent research company, Shift Research Group, we surveyed more than 50+ senior APAC marketing practitioners to uncover ABM usage, motivations, benefits and pain points across the region.

Along with a panel of ABM experts, we’ve provided actionable insight, optimisation techniques and solutions to the key issues identified in the survey.

The State of Account-Based Marketing in APAC Report is an invaluable guide for B2B marketers seeking to harness the power of ABM – no matter where you are on your ABM journey.

Account-Based Marketing (ABM) is a go-to-market strategy that aligns the marketing and sales teams on a set number of strategically defined target accounts. Account-Based Marketing uses highly personalised campaigns designed to engage with each account based on what is strategically relevant and of interest to them.

DOWNLOAD YOUR COPY TODAY

The State of Account-Based Marketing in APAC Report is the first  in-depth study of ABM in the region.

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